Chula Vista is the second largest city in San Diego County. The South Bay has approximately 450,000 residents. If San Diegans mean to say, “The biggest hurdle has been trying to get someone from Carlsbad to come down to National City and Chula Vista to drink beer.” Okay. Fair Enough.
I’d then ask: When was the last time people from the South Bay went North of downtown San Diego? It’s too far. There’s very little culture up there — very little to do.