by Jim Miller
02.11.2013
Books & Poetry
It’s the Monday before Valentine’s Day and merchants across America are happily preparing for our annual romance-driven consumer frenzy. Indeed this schmaltzy commodification of love is worth around $14.7 billion dollars a year with much of it ending in the predictable disappointment that comes when we realize that our frantic, frequently anxious lives just don’t measure up to the prepackaged saccharine dreams we are sold.
Valentine’s Day is the sanctification of an empty, soul-killing romance narrative, a celebration of the notion that the most precious and intangible human emotion can be summoned by the magic of the sexless dollar. In sum, as currently constituted, Valentine’s Day is where real love goes to die.
The roots of what we think of when we think about buying something to signify love are as American as apple pie, and we might trace the origins of the total commercialization of romance to 1913 when Hallmark began to mass market Valentine’s Day cards as we know them. This commercial landmark was preceded by the work of Esther Howland who, in 1850, first started to produce and sell Valentines, starting the move away from exchanging personally crafted cards or even poems to trading commodities made by someone else.
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by Jim Miller
02.04.2013
Columns
It’s the beginning of the new semester at San Diego City College where I work, so I thought this would be a good time to evaluate some of Jerry Brown’s bold moves on the educational front.
In terms of funding, the passage of Proposition 30 has stopped much of the bleeding in schools and colleges across the state, but it still does not do enough to restore all that has been cut in recent years.
Therefore, despite some very good news, challenges remain ahead.
Come inside to see Gov. Brown’s Report Card…
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