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San Diego Free Press

Grassroots News & Progressive Views

The Lighting of the Barrio Logan Gateway Sign

December 31, 2014 by Horacio Jones

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barrio logan sign

By Horacio Jones

December 13, 2014 was a historic day for the up and coming neighborhood of Barrio Logan. It was the official ribbon cutting ceremony for the Barrio Logan gateway sign. It is a distinctive addition to the existing signs in the Gaslamp, University Heights, Hillcrest, North Park and The Boulevard.

I was able to get insight into the creative process behind the sign and its symbolism through interviews with lead artist Armando Nuñez and architect Vicky Estrada. It was a fun-filled day for the community with Aztec dancing, Mariachi Music, original music from Cumbia Machin and local vendors selling food and art.

Located on Cesar E. Chavez Parkway between Main Street and Newton Avenue, the sign symbolizes the resurgence this community has been experiencing in recent years. Now many art galleries have opened up, there is a Barrio Logan Association, and Chicano Park has been designated as National Historic treasure.

The sign also serves as a deterrent to heavy truck traffic in this residential part of Barrio Logan. Since the sign is 42 feet tall at the center, trucks have to use a different route to access the freeway. The next time you are driving south down Interstate 5, do yourself a favor and exit Cesar Chavez Parkway to have a look for yourself at this unique and vibrant community.

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Horacio Jones

Horacio Jones

Horacio Jones has been a video producer, director, camera operator and editor for over 10 years. He has directed several documentaries, short films and numerous corporate and event videos. Currently he is the owner of Cinema Viva where he oversees the day-to-day video production and editing tasks necessary to maintain a successful video production company. He also teaches filming and editing techniques to students attending the Film Connection Film Institute. Horacio received Society of Professional Journalists, San Diego chapter, 2015 and 2016 Journalism Awards.
Horacio Jones

Latest posts by Horacio Jones (see all)

  • Video Essay: Off-Site Events Draw Local Participation in San Diego Comic-Con 2015 - July 22, 2015
  • Video: The San Diego March for Ayotzinapa - April 2, 2015
  • 22nd Annual San Diego Latino Film Festival Media Kick-Off Party (Video) - March 4, 2015

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Filed Under: Activism, Arts Tagged With: Barrio Logan

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Comments

  1. bob dorn says

    December 31, 2014 at 9:14 am

    Finally, a gateway sign that honors the past and seems always to have been the portal to its neighborhood.

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