By Barbara Zaragoza
City staff and developers envision a city that will include professors, engineers, highly trained athletes and international tourists. There will be new boutique shops, gourmet restaurants and a transit system to bring even more people to visit this bustling downtown. An explosion of binational trade is anticipated, since the border is only 2 miles away and executives will be able to go across the Tijuana bridge directly in and out of the Tijuana International Airport.
While talking to city officials and developers, I have found their excitement to be authentic. The hotels are certainly something community members in eastern Chula Vista have been waiting for, along with abundant local jobs and public transportation. But I’m a writer, not a marketer, and I have to ask myself: is there something wrong with this picture? [Read more…]