By Doug Porter / A Project of the Democratic Woman’s Club
There are more than two dozen community weekly media outlets in San Diego. Most appear on printed tabloid-sized newsprint editions. Some have a rather tenuous relationship with internet editions.
Nationally speaking, paid circulation weeklies outnumber daily papers by a 6 to 1 margin. And nobody even keeps track of the smaller free papers. Depending on who you’re talking to, weeklies are the lights at the end of the media tunnel or just a few years away from being doomed to digital extinction.
What they have in common is their focus on a limited audience. Geography, ethnic background, social and/or sexual orientation are the target markets for these publishers, who range from corporate overlords to retirees. This week’s column will focus on those serving limited geographic areas. (A future installment will cover the non-geographic weeklies) [Read more…]

