Since taking over ownership of San Diego’s daily newspaper last year Publisher Doug Manchester and CEO John Lynch have responded to criticisms that their style of far right advocacy might be alienating readers by claiming that readership was rising.
Sorry guys. The people don’t love your act. The Audit Bureau of Circulation (ABC) numbers for the year ending this last September are in. Last years’ Sunday circulation beats this year’s Sunday circulation by 17,051 copies, including digital and ‘branded’ editions.
Sunday editions in the newspaper world are critical barometers. Sunday is the day that advertisers crave. Readers typically have more time to peruse the paper and copies of the paper are more likely to be shared. So losing readership on a Sunday is a big deal. [Read more…]











