The pink ribbon isn’t just a symbol of breast cancer awareness; it’s a symbol of the breast cancer industry.
By Karuna Jaggar / Common Dreams
Breast cancer is the darling of corporate America, with pink ribbons adorning everything from handbags to handguns. Corporations put a pink ribbon on their products to boost sales and build their brand. And it works—sales go up and profits increase. Unfortunately, despite 25 years of pink ribbon marketing, breast cancer diagnoses have not gone down.
It’s one reason the national education and activist organization that I lead, Breast Cancer Action, has long called October “Breast Cancer Industry Month.” October was designated Breast Cancer Awareness Month (BCAM) more than 30 years ago—by the corporation now known as AstraZeneca, in partnership with the American Cancer Society. [Read more…]