By Doug Porter
You’d have to be a real hermit to miss the stories coming from multiple media outlets recently about San Diego’s inclusion in “National Geographic’s Smart Cities” series. The breathless coverage bragged about millions of viewers, more millions on Facebook and what a great deal it was for the city.
A bunch of local institutions, including local governments, ponied up chunks of money to get our fair city a higher profile. I’m looking at the deal today and thinking we got played for suckers.
Maybe we were oversold on just how good that deal was. Maybe nobody said what we were really buying was “Paid Programming” on a Fox cable channel. Jeez, I wonder if we’ll be scheduled next to a documentary on Juicing Machines for the Millennium?