By Judi Curry / OB Rag
Liberty Public Market
Liberty Station
2820 Historic Decatur Rd.
San Diego, CA 92106
As a recognized “foodie” I have anxiously awaited the opening of the Liberty Public Market. The one thing I miss most about living in the Bay Area is the “Berkeley Bowl” – a converted bowling alley turned into a multitude of food shops. From all I had heard, this new venture was a cross between the Bowl and the Seattle “Pike Place Market.” Even at my age I have not yet learned not to expect too much.
My friend Irene and I decided to take a look at this new venture on a Friday morning during the first week it was opened. Parking was relatively easy – but we noted it was packed when we left shortly after noon. We also found that most of “stores” did not open until 11:00am. But that suited our purpose, because we were just “lookie-loos” this first time around. Unfortunately, it might just be my “last time around.”
Perhaps it was because I just had my income taxes completed and realized that my outcome far exceeds my income; perhaps it was because of the number of tourists roaming the halls; perhaps it was because it was nothing like the Berkeley Bowl, that I became disenchanted with what I was seeing; perhaps it was just the high prices of everything, but whatever it was – I was disappointed.
For example, at “Garden Fresh” a large ear of white corn was $1.75 an ear; Haas Avocados were $2.15 each. I didn’t open the ear of corn, but I can tell you that the Avocados were not particularly large; and even if they were grown “organically” they are not worth that kind of money.
However, I was impressed with the $10 price of Maine Lobster tails for a 6 oz. fresh tail at the “Maine Lobster” stand.
The fish market had a huge array of whole fish available, and most of the places where the fish were caught were marked, but they had not yet received their final clearance from the Health Department so you had to buy the entire fish – and fillet it yourself -. The Mahi Mahi was about 25 pounds and I had to ask where it was caught. (I will not eat or purchase farm raised fish.) The owner said it was caught in the Sea of Cortez; when I pressed where, he said it was down by La Paz. The company expected their final approval later this afternoon and would then be able to filet fish, offer breakfast, etc.
“Venissimo Cheese” was not open when Irene and I walked by, but there was a full array of cheeses available in the display cases.
“Liberty Meat” brought back many memories of fresh butchers back in the days when there were no supermarkets. But there is no way that I could afford to pay $25 a pound for Filet Mignon steaks at this stage in my life. (Particularly when I can buy an entire butt for just about $20 at Stumps Market when they have it on sale.)
“Scooped” Ice Cream was tantalizing. But they offered, among other things, “Ice Cream Tacos” for $5.25 and it was already prepackaged in cellophane. Perhaps their scoops were of a better price, but I was turned off.
I was already familiar with “Howlistic” – a healthy animal store. The prices were about the same here as they are in their Hillcrest store. The gentleman I talked to was friendly. It would have been nice to be offered a free sample of something for my dog.
And I must say something about DOGS. I have one. I love him. BUT he does not belong on a shopping trip with me, particularly where there are food stuffs being offered. Seeing all the people with their dogs walking down the aisles makes me realize that I should never buy anything on the bottom shelves!!!!
One thing I am looking into has me somewhat concerned. “Mastiff Sausage” was in the process of filling up their shelves when Irene and I walked by. But the lady pulling the cart of sausages also walked by us and the sausages were exposed to every and all people in the area. I didn’t expect to catch anything from the sausage, but what if we sneezed as she walked by? Or coughed? It doesn’t seem to me that an item that I am going to purchase should have the “exposure” that these sausages had.
Irene remarked as we passed many of the booths preparing for their opening that few, if any people were wearing gloves while they were making the salads, or pasta, or other edible items. One exception to that was at the “Stuffed” and we noticed that all of the employees were wearing gloves. (I am waiting for a call from the Health Department on both of these issues.)
I took pictures of many of the booths; some were covered and I could not do so; some I have pictures of but no explanation. Go take a look and make your own decision.
I was so looking forward to this new venture. To say that I was disappointed is putting it mildly. Would I go back? Sure. To purchase anything? No. It is way too rich for me and once the newness wears off there would not be any reason to go back.
I do not think that tourists will spend a great deal there either. I can’t see them buying fresh meat – where would they cook it? – the same for fresh vegetables or fresh fish. Maybe if I had a higher income it would be a possibility, but it is way out of my price range on almost every item. But it is a fun place to look – not the kind of “window shopping” I enjoy.
Judi, I have been there three times but have yet to eat there. I found it too loud too crowded and I couldn’t figure out what was worth standing in line for. I am glas to read your article since I had nothing to compare it to. I have friends that liked it. I saw it as not worth my time which you confirmed
Thank you for your reply. When Irene and I were there we couldn’t find anyplace to sit down and eat-outside on the grass was not something we wanted to do – so we went elsewhere.
Zion Market on Clairemont Mesa Blvd. is like a public market in some foreign land translated to San Diego. And the prices are muchmore reasonable.
I shop Zion weekly. In fact did a review about a year ago on it. I can get corn for 20 cents an ear; not $1.50
*thumb up with a smile*
“I do not think that tourists will spend a great deal there either. I can’t see them buying fresh meat – where would they cook it? – the same for fresh vegetables or fresh fish.”
Whether or not they do remains to be seen, but many do use Airbnb so tourists staying somewhere with access to a full kitchen is not unlikely. Plus it saves on eating out.
But then again…
Michelle Parente’s Night&Day write-up is very positive. Guess it takes all kinds. (That’s the last cliche I will ever use. ;-)
This sounds amazingly delicious! Thanks, Judy!
Did you try the empanadas, at least?
For a ‘foodie’ you seem blissfully unaware about letting new ventures find their footing. I do believe that we need to give the market time. I have had mixed adventures there but think that time and experience will out in the end.
I will give you that it’s probably not for those looking for the cheapest deal in town. However, some of us are willing to pay more for food with less pesticides.
Let’s revisit in six months and see what you think then!
Sorry, Peggy. I am not “blissfully unaware” about new ventures starting up. This market has had many delays in opening and it was time to go check it out.
I can purchase the same products with pesticides for a lesser amount. I am on a fixed income and watch my output more closely than I did when I was working.
I have already said elsewhere that I would visit them again. Six months? More like three.
Sorry to have pushed a button, certainly didn’t mean to. Not having unlimited funds myself I prefer to opt for less pesticides. Just an opinion.
Sorry, Judi. The market is packed with happy tourists/residents daily. It appears to be an unmitigated success.