The year was 1986, and San Diego, like much of the nation, was swept up in a national discussion about a new holiday commemorating MLK’s contribution to US history. Legislation (signed three years earlier) making Dr. King’s birthday a national holiday was going into effect, and many cities around the country were honoring the slain civil rights leader by naming streets and buildings after him.
It seemed like a no-brainer for the San Diego City Council, then led by Mayor Maureen O’Connor. After some deliberation they announced that Market Street would be renamed Martin Luther King Way.
The reaction of merchants along Market Street, spurred on by developers eyeing redevelopment possibilities, was strongly negative. Claiming that they’d been excluded from the decision making process, they organized the Keep Market Street Initiative Committee and delivered nearly eighty thousand signatures to the city clerk, a move that put the question, eventually known as Proposition F, on the November ballot.
Black community leaders felt that the impetus behind the campaign was racism, pure and simple.
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