By Doug Porter
Another six month reporting period has passed and the UT-San Diego continues to lose readers, according to an analysis of data from the Alliance for Audited Media by the Reader’s Don Bauder.
How bad was it? On Sundays, the circulation declined by more than 13%, Weekdays declined by 8.5%. The numbers released yesterday include “digital” and “branded” editions. Branded editions for the UT include Enlace, the Spanish language weekly distributed free on weekends, Vida Latina, a Spanish-language entertainment magazine, TV and shopping guide and Enlace Extra, distributed in Tijuana and Mexicali.
As newspaper circulations have plummeted in recent years, the auditing-type people have changed the rules to sweeten the pot for publishers. Paid circulation now includes copies “sold” to non-profits for as little as 1 cent; these groups resell the papers at full price to users of their services (churches are a good example) and pocket the difference. [Read more…]
