“Who knows? Maybe you’ll find a Bushmaster AR-15 under your tree some frosty Christmas morning!”
The New York Times kicked off a series of investigative articles yesterday examining the gun industry’s influence and the wide availability of firearms in America. First up in the investigation: a look at industry/NRA marketing aimed at young people.
Threatened by long-term declining participation in shooting sports, the firearms industry has poured millions of dollars into a broad campaign to ensure its future by getting guns into the hands of more, and younger, children.
The industry’s strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for “junior shooters” and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers.
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