The next time you take a swig of Odwalla’s Organic Carrot Juice, or munch on a bowl of Orville Redenbacher’s Organic popcorn, take note: A lot of popular organic and all-natural brands are made by companies that are spending thousands of dollars to defeat Proposition 37, the California Right to Know Genetically Engineered Food Act.
Donations are pouring into the campaign to defeat Prop 37. Among the big donors are companies like J.M. Smucker, Hormel Foods, Kellogg Co., Coca-Cola North America and PepsiCo. – companies that make a fortune marketing ‘natural’ and organic brands with slogans like “We’re good to the earth.”
All of these companies are members of the powerful Washington, DC-based Grocery Manufacturer’s Association (GMA), a multi-billion-dollar trade association which represents America’s $1.2 trillion “Big Food” industry. The GMA itself has already pitched in $375,000 to the anti-labeling campaign. And it’s still early in the game.
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